Since, the old model of building value in real estate relied on appreciation or long term holding of a property, and neither of those conditions exists in the current market, then there needs to be a new model to take its place: a new paradigm to participate and win in the new real estate market.
Is your bank looking out for your interests?
If life were life a marketing piece from one of the national banks:
- The college kids are all quietly reading in the sun drenched library alcove - not outside smoking while they check their iPhones
- Every new car would come with a giant red bow attached
- Smiling families would be moving into their sparkling new home, as opposed to inside with the lights out, wondering how long they cannot stop paying their mortgage before going into default
As an industry, the financial services industry spends over $10 billion on advertising. This is on par with the auto industry. The reason they can spend this much on advertising is how insanely profitable this industry is.
Think about it, you deposit your money at 1.5 %(maybe) and meanwhile the fees on your credit card are 23%, with that kind of spread they can pay for a lot of feel good advertising. The financial services industry is implicit in the financial meltdown. Looking for them for a solution is ridiculous.
With BuildSmart, we'll help you understand all the options available to you as a home buyer and home owner - options that are helping you build value - not lining the pockets of millionaires.
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